The Ghana Music Awards EUROPE is largely a people’s choice awards scheme that seeks to champion and expand the development of the Ghanaian music industry both home and abroad, into an international market for global recognition of Ghanaian creative works.

The scheme is established to create an open market for collaboration, sales, new music trends, cultural exchanges, marketing opportunities and several benefits to be accessed by Ghanaian musicians in EUROPE.

The expectation of the organisers of the scheme is to make the GHANA MUSIC AWARDS EUROPE brand the biggest music festival to be held yearly in EUROPE to award excellence and creativity and give an equal opportunity for Ghanaians in the diaspora to compete with their local counterparts on one platform of excellence.